K-Beauty Immersion at NYSCC Suppliers’ Day: What Happened When an Entire Industry Finally Took K-Beauty Seriously By Dr. Jane Yoo, MD, MPP, Board-Certified Dermatologist & Mohs Surgeon Let me start somewhere that might surprise you, given that this is a cosmetic science conference recap. Think about 2019. A Korean film, a dark, genre-bending thriller [...]
In December, I stopped by the Dr. Groot Korean Night Mart pop-up in Flatiron, and it was one of those experiences that immediately excited me! For two days, a small stretch of Manhattan transformed into something that felt distinctly Seoul inspired, blending Korean street market energy with education around scalp health and hair science. [...]
At the end of October, I attended Seoul in the City, Amorepacific’s first-ever multi-brand pop-up in partnership with Sephora. The two-day event took place on October 24 and 25 at 45 West 25th Street in Flatiron, transforming the space into an immersive K-Beauty marketplace that showcased four of Amorepacific’s leading skincare brands: Laneige, [...]
