“Trends come and go…science is forever.” – Dr. Yoo

A view from outside the HOLIKA HOLIKA cosmetic storefront.
PRETTYSKIN and SKINFOOD skincare stores next to each other.
Outside TONYMOLY with a female worker standing near the products.
A woman discovering a product color that matches her skin tone on the computer at TONEWORK.
Outside the transparent walls of AMORE store.
The exterior appearance of ETUDE cosmetic store.
Olive Young storefront contains dozens of cosmetic brands

Korean beauty is trending for its ability to achieve a glowing, flawless complexion using natural ingredients in innovative formulations. Its emphasis on preventative and gentle skincare has made its way to the interest of beauty consumers in the U.S.

Olive Young storefront sources dozens of cosmetic brands

Click to view products on the Olive Young website.

Dr. Groot

Click to view Dr. Groot products.

Dr. Groot is South Korea’s #1 hair thickening brand, developed by LG Household & Health Care. The Dr. Groot product line combines botanical extracts with advanced biotechnology to address hair thinning, scalp imbalance, and aging-related hair concerns. Featuring ingredients likecaffeine, panthenol, and plant-derived proteins, Dr. Groot has become a leader in anti-hair-loss and scalp-strengthening innovation across Asia.

 

Captured during the Dr. Groot showcase in NYC →