At the end of October, I attended Seoul in the City, Amorepacific’s first-ever multi-brand pop-up in partnership with Sephora. The two-day event took place on October 24 and 25 at 45 West 25th Street in Flatiron, transforming the space into an immersive K-Beauty marketplace that showcased four of Amorepacific’s leading skincare brands: Laneige, [...]
During my recent visit to Seoul, I had the chance to spend an afternoon at the Sulwhasoo Spa in Gangnam, a space that beautifully represents how Korean skincare intertwines tradition, science, and mindfulness. From the moment I stepped inside, the calm atmosphere, gentle herbal scent, and attention to detail made it clear that this [...]
Every time I visit Korea, Olive Young is one of my first stops. It’s where I find new skincare favorites, explore up-and-coming brands, and see how K-beauty continues to evolve. During my most recent trip, I finally visited Olive Young N Seongsu, the brand’s largest and most ambitious flagship store yet. Located right in front [...]
South Korea has emerged as the world leader in hair loss cosmetic innovation, outpacing other major economies in both research and patent activity over the last two decades. According to the Korean Intellectual Property Office (KIPO), South Korea accounted for 42.9% of all global patent filings for hair loss cosmetics between 2002 and 2023. This [...]
Amorepacific's cosmetic brand AESTURA has officially entered the US market in a launch exclusively at Sephora! AESTURA, the leading Korean dermatologist-recommended dermocosmetic brand, is known for its cutting-edge skincare solutions that merge science and beauty. AESTURA's debut in the U.S. represents a growing trend of Korean skincare dominating the global beauty market. This exciting launch [...]
When it comes to skincare, Polynucleotides (PN) and Polydeoxyribonucleotides (PDRN) are redefining what it means to heal and rejuvenate the skin. These DNA-based ingredients work at a cellular level to repair damage, making them some of the most exciting advancements in modern dermatology. What Are PN and PDRN? PN and PDRN are fragments of [...]
Skincare has become as complex as a recipe, with some routines having up to 10 steps—or more. Toners, serums, essences, ampoules, oils, masks, moisturizers... But do you really need to spend all that time layering products to achieve healthy skin? Let’s break down whether a 10-step routine is worth it or just an industry-driven trend. [...]
US vs UK vs Japan: K-Beauty Favorites by Country - Discover how K-beauty preferences differ in the US, UK, and Japan. From sun care to skin texture and personal wellness, find out which products are trending across these regions.
In the world of skincare, trends come and go, but one that has captured global attention is the pursuit of "glass skin." Originating from South Korea, this trend describes a complexion so smooth, luminous, and clear that it resembles flawless glass. It’s no surprise that the K-beauty trend has taken social media by storm, with [...]
More influencers are promoting Korean sunscreens on social media, claiming that those sunscreens are better than the ones produced in the United States. The claim stems from the fact that Korea has access to more UV filters than the U.S. Whereas the U.S. has 16 UV filters approved by the Food and Drug Administration (FDA), [...]
