During my recent visit to Seoul, I had the chance to spend an afternoon at the Sulwhasoo Spa in Gangnam, a space that beautifully represents how Korean skincare intertwines tradition, science, and mindfulness. From the moment I stepped inside, the calm atmosphere, gentle herbal scent, and attention to detail made it clear that this [...]
Every time I visit Korea, Olive Young is one of my first stops. It’s where I find new skincare favorites, explore up-and-coming brands, and see how K-beauty continues to evolve. During my most recent trip, I finally visited Olive Young N Seongsu, the brand’s largest and most ambitious flagship store yet. Located right in front [...]
K-Tox, known as "K-Botox," is a major trend in aesthetic medicine, driven by Korean innovation in injectable neurotoxins like Letybo. While treatments like Letybo deliver refined, natural-looking results and reflect the unique “glass skin” ideals of K-Beauty, there is also a risky surge in at-home injections using unregulated products like Innotox. What Is K-Tox and [...]
Understanding sunscreen has never been more important, or more confusing! Today, we have options ranging from the classic “physical vs. chemical” to hybrid formulas and high-performance “next-gen” filters found abroad. Let’s take a deeper, more informative dive so you’re empowered to pick what truly benefits your skin, lifestyle, and values. 1. Physical (Mineral) Sunscreens How [...]
The beauty and personal care industry has been under increasing scrutiny in recent years for hiding toxic chemicals in their products. Consumers are demanding more transparency and safety from the products they use. In response to this growing concern, the U.S. government has taken significant steps to ensure better protection for consumers through the introduction [...]
Salmon sperm facials, a popular Korean beauty treatment, have gained traction for its skin rejuvenation and repairing properties. Salmon sperm contains DNA fragments called polynucleotides (PDRNs) that give the injectable treatments their reparative abilities. These injections are ideal for individuals aiming to gain a more youthful appearance. However, this treatment is not suitable for those [...]
If you have ever questioned whether your skin needs more hydration, more moisturization, or both, it is a common area of confusion in skin care. The two terms are often used interchangeably, but they address different needs within the skin. This article explains the difference, outlines how to identify what your skin is lacking, and [...]
Many people who apply sunscreen struggle with coverage accuracy. Unlike lotions or creams with color, traditional sunscreen is clear once rubbed in, making it difficult to see if all areas, like the ears, scalp, or along clothing lines, are protected. This can result in missed spots, leaving skin vulnerable to UV radiation. What Is YouV [...]
How confident do you feel about your sunscreen? For years, the term “broad spectrum” on a sunscreen label has suggested that all the major bases are covered: preventing sunburn and helping to reduce signs of aging. However, as our understanding of sun and light exposure expands, that sense of protection may not be as complete [...]
Anyone shopping for skincare lately has probably noticed a new feature on familiar brands like L’Oréal or Nivea: a prominent environmental score stamped right on the label or product page. Suddenly, your favorite face cream isn’t just about smoothing wrinkles or boosting hydration. It’s now competing on climate credentials too. What are these “eco-scores,” and [...]
