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UVA protection

Why Year-Round SPF Matters: Beyond Summer Sun

When you think “sunscreen,” chances are your mind drifts to sweltering beach days, rooftop brunches, or trips abroad. But here’s the surprising truth: UV radiation is a year-round phenomenon, even in the UK, where gray skies and drizzle are never far off. The New Face of Sun Protection Recent numbers from the UK show a [...]

By |2025-07-22T15:34:43+00:00July 16th, 2025|Sun Protection|Comments Off on Why Year-Round SPF Matters: Beyond Summer Sun

Introducing UV-R Pro: Next-Generation Sun Protection for Slowing Skin Aging

Sun protection has always been at the heart of anti-aging skincare, but a new innovation is shifting the focus from surface defense to deeper, cellular protection. UV-R Pro is a breakthrough technology developed through a collaboration between Amorepacific and BASF, designed to address the root causes of photoaging in a way traditional sunscreens have not. [...]

By |2025-06-11T14:24:40+00:00June 11th, 2025|Sun Protection|Comments Off on Introducing UV-R Pro: Next-Generation Sun Protection for Slowing Skin Aging
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