prejuvenation - Jane Yoo MD

Redefining Aging: The Rise of Longevity in Skincare

Longevity is becoming the new goal in skincare. Unlike traditional anti-aging, which focuses on erasing wrinkles or reversing visible damage, longevity skincare aims to preserve and support healthy skin over time. It is about maintaining function, resilience, and balance, not just appearances. As beauty consumers become more educated, they are moving away from quick fixes [...]

The Sephora Kids Phenomenon: Tweens and the Prejuvenation Trend

The world of skincare has a new generation of enthusiasts—children. Thanks to influencers and beauty tutorials, tweens are no longer just curious; they’re actively buying products. From Sephora to Ulta, young shoppers are filling their baskets with serums and moisturizers, striving for perfect skin. This trend has given rise to the “Sephora Kid” phenomenon. Social [...]