At the end of October, I attended Seoul in the City, Amorepacific’s first-ever multi-brand pop-up in partnership with Sephora. The two-day event took place on October 24 and 25 at 45 West 25th Street in Flatiron, transforming the space into an immersive K-Beauty marketplace that showcased four of Amorepacific’s leading skincare brands: Laneige, [...]
During my recent visit to Seoul, I had the chance to spend an afternoon at the Sulwhasoo Spa in Gangnam, a space that beautifully represents how Korean skincare intertwines tradition, science, and mindfulness. From the moment I stepped inside, the calm atmosphere, gentle herbal scent, and attention to detail made it clear that this [...]
Every time I visit Korea, Olive Young is one of my first stops. It’s where I find new skincare favorites, explore up-and-coming brands, and see how K-beauty continues to evolve. During my most recent trip, I finally visited Olive Young N Seongsu, the brand’s largest and most ambitious flagship store yet. Located right in front [...]
