K-Beauty dermatologist

Visiting the Dr. Groot Korean Night Mart in NYC: A K-Beauty Experience
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Visiting the Dr. Groot Korean Night Mart in NYC: A K-Beauty Experience

K-Beauty

Visiting the Dr. Groot Korean Night Mart in NYC: A K-Beauty Experience

In December, I stopped by the Dr. Groot Korean Night Mart pop-up in Flatiron, and it was one of those experiences that immediately excited me! For two days, a small stretch of Manhattan transformed into something that felt distinctly Seoul inspired, blending Korean street market energy with education around scalp health and hair science. [...]

By Dr. Jane Yoo|2025-12-27T19:56:19+00:00December 27th, 2025|K-Beauty|0 Comments

Inside Amorepacific’s ‘Seoul in the City’ Pop-Up with Dr. Jane Yoo
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Inside Amorepacific’s ‘Seoul in the City’ Pop-Up with Dr. Jane Yoo

K-Beauty

Inside Amorepacific’s ‘Seoul in the City’ Pop-Up with Dr. Jane Yoo

At the end of October, I attended Seoul in the City, Amorepacific’s first-ever multi-brand pop-up in partnership with Sephora. The two-day event took place on October 24 and 25 at 45 West 25th Street in Flatiron, transforming the space into an immersive K-Beauty marketplace that showcased four of Amorepacific’s leading skincare brands: Laneige, [...]

By Dr. Jane Yoo|2025-10-30T20:02:46+00:00October 28th, 2025|K-Beauty|Comments Off