During my recent visit to Seoul, I had the chance to spend an afternoon at the Sulwhasoo Spa in Gangnam, a space that beautifully represents how Korean skincare intertwines tradition, science, and mindfulness. From the moment I stepped inside, the calm atmosphere, gentle herbal scent, and attention to detail made it clear that this [...]
Every time I visit Korea, Olive Young is one of my first stops. It’s where I find new skincare favorites, explore up-and-coming brands, and see how K-beauty continues to evolve. During my most recent trip, I finally visited Olive Young N Seongsu, the brand’s largest and most ambitious flagship store yet. Located right in front [...]
K-Tox, known as "K-Botox," is a major trend in aesthetic medicine, driven by Korean innovation in injectable neurotoxins like Letybo. While treatments like Letybo deliver refined, natural-looking results and reflect the unique “glass skin” ideals of K-Beauty, there is also a risky surge in at-home injections using unregulated products like Innotox. What Is K-Tox and [...]
South Korea has emerged as the world leader in hair loss cosmetic innovation, outpacing other major economies in both research and patent activity over the last two decades. According to the Korean Intellectual Property Office (KIPO), South Korea accounted for 42.9% of all global patent filings for hair loss cosmetics between 2002 and 2023. This [...]
Amorepacific's cosmetic brand AESTURA has officially entered the US market in a launch exclusively at Sephora! AESTURA, the leading Korean dermatologist-recommended dermocosmetic brand, is known for its cutting-edge skincare solutions that merge science and beauty. AESTURA's debut in the U.S. represents a growing trend of Korean skincare dominating the global beauty market. This exciting launch [...]
Skincare has become as complex as a recipe, with some routines having up to 10 steps—or more. Toners, serums, essences, ampoules, oils, masks, moisturizers... But do you really need to spend all that time layering products to achieve healthy skin? Let’s break down whether a 10-step routine is worth it or just an industry-driven trend. [...]
US vs UK vs Japan: K-Beauty Favorites by Country - Discover how K-beauty preferences differ in the US, UK, and Japan. From sun care to skin texture and personal wellness, find out which products are trending across these regions.
In the world of skincare, trends come and go, but one that has captured global attention is the pursuit of "glass skin." Originating from South Korea, this trend describes a complexion so smooth, luminous, and clear that it resembles flawless glass. It’s no surprise that the K-beauty trend has taken social media by storm, with [...]
Snail mucin has emerged as a highly trending ingredient in skincare, gaining traction in the United States through its popularity in Korean beauty routines. While the notion of using mollusk mucus might initially seem off-putting, the unique properties of snail mucin have garnered significant attention for their potential benefits in skin rejuvenation and repair. [...]
Scrolling through Instagram and TikTok to find the latest skincare trends? You may have seen a few celebrities and influencers trying the Medicube Age-R Booster-H. Hailey Bieber filmed a GRWM video on TikTok using the device to achieve glowy skin. Is this home device really effective in obtaining desirable skin? What is the Medicube [...]
