Introducing UV-R Pro: Next-Generation Sun Protection for Slowing Skin Aging
Sun protection has always been at the heart of anti-aging skincare, but a new innovation is shifting the focus from surface defense to deeper, cellular protection. UV-R Pro is a breakthrough technology developed through a collaboration between Amorepacific and BASF, designed to address the root causes of photoaging in a way traditional sunscreens have not. [...]