Salmon sperm facials, a popular Korean beauty treatment, have gained traction for its skin rejuvenation and repairing properties. Salmon sperm contains DNA fragments called polynucleotides (PDRNs) that give the injectable treatments their reparative abilities. These injections are ideal for individuals aiming to gain a more youthful appearance. However, this treatment is not suitable for those [...]
South Korea has emerged as the world leader in hair loss cosmetic innovation, outpacing other major economies in both research and patent activity over the last two decades. According to the Korean Intellectual Property Office (KIPO), South Korea accounted for 42.9% of all global patent filings for hair loss cosmetics between 2002 and 2023. This [...]
Sun protection has always been at the heart of anti-aging skincare, but a new innovation is shifting the focus from surface defense to deeper, cellular protection. UV-R Pro is a breakthrough technology developed through a collaboration between Amorepacific and BASF, designed to address the root causes of photoaging in a way traditional sunscreens have not. [...]
Amorepacific's cosmetic brand AESTURA has officially entered the US market in a launch exclusively at Sephora! AESTURA, the leading Korean dermatologist-recommended dermocosmetic brand, is known for its cutting-edge skincare solutions that merge science and beauty. AESTURA's debut in the U.S. represents a growing trend of Korean skincare dominating the global beauty market. This exciting launch [...]
